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The Laundress Introduces Luxury Collection

The Indulgent Collection is a hybrid perfume format that bridges beauty, fashion and lifestyle, makers say.

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By: Lianna Albrizio

Associate Editor

Twenty-one years ago, The Laundress created a category aimed at redefining how fragrance lives in daily routines with laundry detergent. Now, the brand is introducing its first luxury collection. The Indulgent Collection is a hybrid perfume format that bridges beauty, fashion and lifestyle, makers say. Three years in development, each fragrance was created to evoke three distinctive moods, and is designed to be worn with the same emotional intent as the wearer’s signature scent. Aimed to s...

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